PRODUCT MIX
The product mix of TIL consist of four product lines, which are actually its business divisions.
PRODUCT MIX
Precision Engineering
Jewellery
TimeProducts
Eyewear
PECSA
Tanishq
Frames
Fastrack
Machine Building and automation Solution
Gold Plus
Lenses
Raga
Zoya
Contact Lenses
Sonata
Zoop
Tooling Solutions
Sun Glasses
Bandhan
Electronic Sub- Assemblies
Purple
Octane
1. Time Product Division:
There are over 15 brands of Titan’s watch segment, which has different models. Total watch variants are over 3000. So product width is around 20 and depth is 3000 for this division.
Models | Variants |
Sonata | 650+ |
Fastrack | 350+ |
Raga | 269 |
Zoop | 112 |
Purple | 65 |
Bandhan | 65 |
Octane | 53 |
Other brands and their variants:
Tycoon - 57 variants, Edge - 54 Models, Ragalia - 50+ variants, Orion - 42 variants, Obaku - 41 variants, Automatic - 26 variants, Nebula -17 variants, HTSE - 10 variants, WWF - 6 variants, Heritage – 6 variants, some well-known international brands such as Tommy Hilfiger, FCUK, etc.
2. Eye Wear Division:
The division is known as Titan EYE+. It offers a wide range of products, including frames, lenses, contact lenses, accessories, etc, in both international (Levis, Esprit, Hugo Boss, etc) and house brands (Titan Eye+ and Dash). Its product width is 4 and product depth is over 1000.
a. Frames
The stores carry frames bearing the brands Titan, Eye+ and Dash (for children) brands. Titan Eye+ stores also sell a host of international brands of frames.
EYE+: Switcher - 15+ variants, Enigma - 50 variants, Cabana - 35 variants, Vybes - 30+ variants
Dash(for children):50+ variants
b. Lenses
In terms of optical lenses, the company offers its own products as well as three international brands.
Lenses are further classified as follows:
Material: Titan Crystal, Titan Lites, Titan Pinnacle
Special...