Good morning everyone! Today 4 of us, namely Don, Sharon, Eileen and me, Qiu ning are going to address some of the marketing issues that can be found in the case study of MarkPlus&Co. We chose this issues becasue they are most pressing to MarkPlus and it will significantly affect their future growth if not dealth with properly. We will also provide some recommendations to deal with those issues. Before we start, let me give you some brief information about the company’s background. Set up in 1989, Markplus started as a small professional services and education firm specialising in the area of marketing and marketing strategies. Over the years, it has expanded rapidly, receiving heightened publicity and rapidly increasing demand. However, the clients expected kartajaya’s level of expertise but he could not respond to all of the current and potential clients personally. Thus he faced challenges in raising staff levels, institutionalising his own knowledge and values among his people and repositioning the firm’s brand relative to his own.
1st, our group chose to use the TOWS model to understand better and analyse the situation faced by the company. We 1st looked at the external factors of the environment that the company is in.
Opportunities- External factors that the company may be able to exploit to its advantage.They need to be prioritized, captured, built on and optimized.
During the 1997 Financial Crisis, consumption was adversely affected. It reduced drastically. Small and large businesses were hit badly. However, Kartajayasaw the financial crisis as an opportunity that would lead to healthier and more sustainable businesses in the longer term. He speculated that there is an increasing need for firms to focus on marketing. He strived on despite the fact that there were many other companies to gave up during the slump in the economy. This led to the survival of his company during the financial crisis. His company not only survived but also survived...