Introduction
The entrepreneur that I plan to interview is Mr. Peter Chin who is the main distributor of Ladyship in Malaysia. He is the managing director of U-Kang Corporation Sdn Bhd, which incorporated since 2002. This company has a track record of 10 years. In 2006 and 2007, his company has won several awards including the Asia Top Excellence Award – Health Product Category (2007). He has been in this industry for close to 25 years. He manufactures products with the brand called Ladyship. These products are fully automated food processor and essence extractor for high fiber and nutritious food. It has multiple functions of food processing methods for any kind of foods, fruit juice, vegetable soup stocks, ice blended beverages, soy drinks, rice paste and dairy mixture. He aims to supply innovative kitchen appliances to every household in Malaysia so that each and every one can really start to live a more healthy and wholesome life. With that in mind, he plans to increase the health awareness levels of eating healthy with their tagline “Ladyship, Your Optimal Health Partner”.
Opportunity recognition
Opportunity recognition is one of the key aspects of the entrepreneurial process. From previous findings, opportunity recognition has been investigated from various perspectives (Ozgen and Baron, 2007, 175). For instance, some researchers stressed the importance of alertness, prior knowledge, social network, creativity, optimism, openness to experience and active search for entrepreneurial opportunities.
From the studies, Kirzner, (1997, 72), the pioneer to discover ‘alertness’ also found that entrepreneurial alertness is related to entrepreneurial recognition of opportunities. On the other hand, Ardichvili, Cardozo and Ray, (2003, 113), argue that entrepreneur who recognizes opportunity is preceded by a state of heightened alertness to information. Along with this line of thought is that chances of an opportunity being recognized are higher when...