aq
Travel Industry
UOP
EBUS/400
April 29, 2008
Does today’s e-commerce B2B and B2C companies pose the technological know how to keep the brick and mortar population captivated? With safety and security at the forefront of people’s minds, corporate e-commerce must rise to the challenge. People demand privacy, security, and ease of use and customer service that only the well equipped can deliver. The following travel websites will take you through the “look and feel” of each website as well as an evaluation describing the ease of navigation, supply chain when in a “brick and mortar” environment. Marketing tools used, customer service provided, and how the sites handle security, confidentially and international issues.
The website Cheap Tickets.com provides consumers access to its collection of airfares on hundreds of airlines. In addition to air one can navigate easily through CheapTickets' family of discounted travel products, which also includes hotel accommodations, cruises, rental cars, vacation packages, condo rentals, and last minute trips. CheapTickets has easy access to other partner deals on their site as well. Creating a user account is very simple and it saves your recent searches and itineraries.
Travelocity.com is a relatively easy site to maneuver. Travelocity.com is a well–designed website that's easy to navigate, and customer support is available 24 hours a day, seven days a week. Similar links for flights, hotels, cars, vacation packages, cruises, activities, deals/destinations, and other various links to shop by interests. It is almost as if the website was built by the same Webmaster as expedia.com. Again, finding the airport code is not easy and you have to go through the whole process of putting in the departure date, return date, number of travelers, and their ages before the error bar signals the user. Creating a user account is very simple and it saves your recent searches and itineraries.
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