Vitamins, minerals, and supplements have historically had strong sales, as this was an easy to make up for ‘less than perfect’ diets. However, the market is up against several challenges, including increasing consumer skepticism about the efficacy of VMS products. Introducing products with more customized appearance boosting claims or lower-dose formulas can create new usage opportunities.
To Brows a Full Report with Toc: http://www.researchmoz.us/vitamins-minerals-and-supplements-us-september-2014-report.html
Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
Executive Summary
Overview
The market
Figure 1: Sales and fan chart forecast of VMS, at current prices, rolling 52 weeks 2012-17
Segment performance
Figure 2: Sales of VMS, by segment, at current prices, rolling 52 weeks 2012-14
Areas of opportunity
Key players
Figure 3: Sales of VMS, by leading companies, rolling 52 weeks 2013-14
The consumer
Multivitamins used most often
Figure 4: VMS usage, May 2014
Maintaining health and youth primary reasons for supplementing
Figure 5: Reasons for taking VMS, by age, May 2014
Consumer skepticism has impacted sales
What we think
Issues and Insights
How can VMS manufactures increase usage with younger consumers?
The issues
The implications
A series of studies have been released questioning VMS effectiveness
The issues
The implications
Making VMS usage a regular habit
The issues
The implications
Trend Applications
Trend: Mood to Order
Trend: Prove It
Trend: Guiding Choice
Market Size and Forecast
Key points
Sales and forecast of VMS
Figure 6: Sales and forecast of VMS, at current prices, rolling 52 weeks 2012-17
Figure 7: Sales and forecast of VMS, at inflation-adjusted prices, rolling 52 weeks 2012-17
VMS sales slow
Figure 8: Sales and fan chart forecast of VMS, at current prices, rolling 52...