Running head: PROBLEM SOLUTION: USA WORLD BANK
Problem Solution: USA World Bank
Marlo R. Miller
University of Phoenix
April 19, 2008
Problem Solution: USA World Bank
Over the last few years the banking industry has experienced intense pressure to identify and launch campaigns for new products both in the United States and around the world. This paper will discuss the problems and solutions of USA World Bank (UWB) whom is a major bank with both an international and domestic presence. USA World Bank is a successful international bank with a large consumer and small business base clientele. However, like all international organizations, UWB feels the need to develop profitable new products that will continue to expand its market share. Though new products rollouts have been successful overall, they have been primarily defined within the United States. (University of Phoenix, 2007)
Over the past few years the new products have not been very successful causing a number of its customers to examine the possibility of changing banking institutions. USA World Bank is in need of a new product to keep their current client base as well as attracting new ones. One of the main issues facing USA World Bank is which product to launch this year. USA World Bank has two good products to consider, the Instant Rewards Credit Card or the Small Business Card. A deeper inspection will demonstrate that the product development division has not been attaining representative statistical data, does not know how to fully interpret the data collected, and has poor internal communication problems which lead to overlapping data collection.
This paper will identify the other issues and opportunities USA World Bank can capitalize on, alternative solutions to be considered, the risk and mitigation techniques and finally an optimal solution and implementation plan to complete it with.
Situation Analysis
Issue and Opportunity Identification
The primary issue...