Do we even watch the traditional commercials nowadays? No, because we know how the story ends – the happy ending when you buy the perfect product. We all have been there and watched that. However isn`t it interesting to see a homemade commercial from a real consumer? A person who actually enjoys the product and wants just to share it with the whole world via Internet.
These kinds of user generated commercials have already had an impact on the market.
Even big companies like Apple, which invest billions every year on advertising, have user commercials that many felt are better than their official commercials. For instance a woman wrote a song about how much she liked her Mac, put it on the internet, and this gesture could not be compared with any marketing strategy, no matter how good it is.
As Facebook.com, Flickt.com, and yotube.com become significant part of our society, user-generated commercials are the next phenomenon of the world today. There are thousands of commercials on Internet sites, created only from users. Also, a person tends to believe more to people showing a product simply because they like it, without the financial benefit. However, most of the web advertisements are spoofs. Therefore, we cannot compare the efficiency of the official commercial and user custom made one. One reason is that there is a great chance that you will watch user generated commercial at home on your laptop. Not for the product, but for the joke. However, there is no probability that you will watch the official commercial of L’Oreal at home on your computer. And that’s how the user generated commercials influence the customers on another level. The product gets in people’s houses without the irritating effect of official commercials.
So marketers should realize user generated commercials have integral part in the Marketing of 21st century. We cannot stop the process. No matter if we admit it or not. Now, 5-6 years after the realization of the first ad from...