value trouble

value trouble

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Innovative Sustainable Store Design Proposalbr /
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1. Introductionbr /
span classtab/spanIn todayrsquos dynamic and competitive world many retailers have initiated to develop their stores as a brand, therefore creativity and sustainability can be important organizational resource and a desirable approach to differentiate from other competitors. The store as brand and retail branding is emerging as one of the most important strategic initiatives in the modern retail industry specially in United States and Europe (Carpenter et al, 2005, pp.43-53). Better customers experience has become center of attention for the retailers, which have made retailers to focus on the store design and improving the retail environment. Consumersrsquo perceptions of store image and shopping experience influence their behavior. According to (Joyce amp Lambert, 1996 , pp.24-33) retail environments have also been found to influence people to enter, remain in, and utilize environments. Better store image and shopping experience makes customers to visit store another time for shopping, which help retails to develop closer relation and to gain customers loyalty. The uniqueness of the retail brand is more difficult to substitute and therefore leads to consumer loyalty (Carpenter et al, 2005).br /
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span classtab/spanThe idea behind this proposal is to present recommendations...

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