Clarifying Organizational Structure for Jiuyi Advertising
Executive Summary
Organizational structure is not only essential but also critical for a company. Jiuyi Advertising doesn’t have a clear organizational structure, which could cause many problems such as buck-passing, obstacle in cross-area communications, and subsequently efficiency decreasing and customer dissatisfaction according to related literature. Thus I propose to clarify the organizational structure, and this report provides specific method.
Before searching for these literature, I interviewed some employees to confirm that not only I, a new employee, but also others have difficulties in daily work because of unclear organizational structure. By reviewing literature, I also found the advices to rebuild the organizational structure.
Instead of simply imitating successful structures of successful companies, we should analyze the situation of Jiuyi first. The main problem of our company is the efficiency of cross- department and cross-office projects. Thus I propose a four-step plan which includes unifying job titles in different offices, making job duties clear to everyone, and monitoring the effect of the change in organizational structure. I made a schedule based on theories related to project management to ensure that the whole plan goes well.
The obstacles of this plan may include conflicts in work allocation within departments, dissatisfaction about titles among managers, resistance to the plan and delay of each step, but these obstacles can be overcome by effective communication.
This plan was expected to improve inside and outside awareness, work efficiency, and employees’ satisfaction of Jiuyi Advertising.
Background
Jiuyi Advertising was established in 1995 in Guangzhou, China, headquartered in Beijing, and now has 6 offices around country. The main services of Jiuyi are advertising designing and integrated marketing communication. People from...