Mass media is an ever changing entity , as we have observed over the past
years . It has been very useful and has played a big role in the
formation and extraction of the people 's opinion it is also a way to
reflect their ideas of many relevant issues . It has introduced much more
complex interactions between media and the society , continuously
providing information to those who seek it . The latest addition to mass
media is the internet , one of the most efficient ways of communicating
over a large group of people . In the advent of internet , the two-way
interaction between mass media and the people began to change ,
introducing much more ways to reach the populace .
Everything is presented at your finger tips in our world of modern
sophistication and changing technology . It is indeed easy to get lost in
a stream of gadgets like i-pods , cellular phones , laptops and etcetera .
The amount of information and possibility of connecting to people across
the globe is endless . Information is deemed significant in our lives ,
but it 's of greater value today if placed in contrast to the past . It is
only now that information is viewed as a commodity (Stiglitz , 2000 . The
press is greatly dependent upon economy and society , and since this is
the information age and there is a hunger for information in our
society , the media has become much more than just journalist in search
for truth . Given that technology makes information more available to the
public , it also allows the public to spread information easily . This may
be in the form of text messages , e-mails , data base , and websites blogs
- there is interconnectedness through the internet and the wireless
connection that spins a tangled web in every citizen in this planet . One
popular way of information dissemination in the internet is through
personal blogs . There is no clear definition as to what blog is , but one
way to put it is that it 's a personal site where anybody can...