Whole Foods Market Changed the Organic Food Industry
Throughout history consumer’s tastes and needs regarding food have changed many times. Several influences that have contributed to these changes are environmental concerns, taste, availability, price, new technology and health/nutrition. The growth of the organic food industry in the United States throughout the last twenty years has been largely based on some of these factors as well. Numerous experiments have been done to study what causes consumers to buy organic food in order to find the main reasons for the rise in the demand of organic food. Most research found that the four main reasons why consumer’s demand for organic foods has grown are because of concerns over health and nutrition, taste, fear over environmental stability, and recent availability. The growing concerns over earth’s stability and the environment in general, however, has become the most dominant cause of the rise in demand for organic products, specifically organic food. Whole Foods Market recognizes all of these demands for an organic lifestyle and strives to meet them in every aspect of their company; therefore, their business has become increasingly successful over the last thirty years. Whole Foods Market has been a major factor in the growth of the organic food industry because they made organic food easily available, they set the tone for new organic food markets to arise, and they continue to make their company more environmentally friendly in every aspect in order to enhance the stability of our earth’s resources.
The growth of population, income, and consumption are all factors that lead to changes in the way Americans think and act concerning food. The rise in the United States population from the 1970s to today has caused the demand for food to increase and concern over the sustainability of the earth’s resources to grow. This concern has forced Americans to notice and educate one another about all of the benefits of...