IMPACT OF MOBILE TECHNOLOGY IN THE GROWTH OF BANKS
BY
KINYANJUI W. IRENE
AN APPLIED PROJECT PROPOSAL SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION IN THE DEPARTMENT OF BUSINESS OF AFRICA NAZARENE UNIVERSITY
OCTOBER, 2012
1.0 Introduction
This study is set to investigate the impact of mobile technology in the growth of banks. The aspects of mobile technology which will be investigated are internet banking and Short Message Services (S.M.S) banking or Mobile banking.
Internet banking which is also referred to as E-banking is an emerging concept that entails the use of computers and wireless devices for the purpose of banking transactions. According to Sadi, Azad & Noorudin (2010), it is considered to be the latest gateway in electronic banking that provides a platform for doing banking transactions using mobile telecommunication devices.
Another aspect that the banking sector has adopted in an effort to improve its services and maximize customer satisfaction is S.M.S banking or mobile banking. Short Message Service (SMS) banking is one of these Information and Communication Technologies (ICTs) that have revolutionized the banking sector alongside other electronic banking technologies and many businesses are launching mobile services ranging from information communication to transaction processing (Thulani, Kosmas, Collins & Lloyd, 2011).
According to Safeena, Hundewale and Kamani (2011), mobile banking refers to the provision and availability of banking and financial services with the help of mobile telecommunication devices for example cellular phones; it is a subset of electronic banking business but also the special conditions of mobile commerce.
In a study by Adapa (2011), it has been evident that most businesses are adopting technological advancements to be able to make their services...