XEROX: BOOK-IN-TIME
MBAM 619: Strategy
February 6, 2008 Sarah Gay, Gaurav Gupta, Samir Mohan, Sandro Olivieri
PEST: P & E
Political: Federal government appeared likely to increase funding for libraries and the arts. Economic: US economy was beginning to recover during the mid 1990’s
PEST: S & T
Social: Higher enrollment levels in schools and colleges. Concerns about the aging U.S. population. Technology: Rapid changes in office technology. The printing process is becoming more automated and computer controlled.
PEST ANALYSIS
Nature of Change Potential Impact of Change Opportunity or Threat Strategic Response
Explore discounts for federal institutions.
Political
Opportunity: Federal government appeared Libraries will be Increased need to likely to increase funding for looking to increase their publish new and old libraries and the arts. book reserves manuscripts. Economy is recovering from the recession of the 1980’s -Higher enrollment levels in universities. - Concerns about the aging population Increased consumer and government spending. Opportunity: Increase in retail spending.
Economic
Social
Increase in medical and Opportunity: Increase health-care related titles in demand for and textbooks. specialty titles.
Make it possible to print short runs of specialty titles.
Technology
Increased technology
Increased electronic publishing.
Threat from IBM and Partner with retailers other companies to do and market the lower small run printing. cost BIT printers.
PUBLISHING INDUSTRY VALUE CHAIN
Papers, printing presses, ink, manuscripts
Publishers
Wholesalers
Retailers
Customers
PUBLISHING INDUSTRY CHANGES
Publishing industry is moving from a literary focus to a profit focus. The printing process is becoming more automated and computer controlled. The book market is growing at 5% a year.
PUBLISHING INDUSTRY VALUE CHAIN
5% Profit Value Added 2% Profit Value Added Profit Value Added Publishers...