Table of Contents
No Particulars Page No
01 Company overview 01
02 Promoters & Investors 02
03 Brand Vision & Strategy 03
04 A Differentiated Approach to Banking 05
05 SWOT Analysis 12
06 Banking Industry 14
07 Porter's Five Forces Model 16
08 PEST Analysis 17
09 CARMELS Strategy 18
10 YES BANK - Key Financial Highlights - FY09 20
11 Capital structure 22
12 Awards & Recognitions 23
13 Road Ahead………………. 24
COMPANY OVERVIEW
YES BANK, India’s new age private sector Bank, is an outcome of the professional entrepreneurship of its Founder, Rana Kapoor and his highly competent top management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the “Future Industries of India”.
Yes Bank began its operation in August 2004. In June 2005, when the company issued Initial Public Offering (IPO), it received a wonderful response and the IPO was oversubscribed by 25 times.
Yes Bank mainly operates in four segments: Treasury, Corporate/wholesale Banking, Retail Banking and Other Banking Operations. It provides various banking and financial solutions in India. It offers financial and risk management solutions to large corporations and groups, multinational companies, central and state governments, government bodies, and public sector enterprises. It also provides advisory and financial solutions across various sectors, including food and agribusiness, life sciences, technology, and infrastructure comprising renewable energy, education, healthcare, and water management; and business banking solutions comprising financial market services, trade and treasury services, and account services, as well as term loans and working capital.The company’s corporate finance services include advisory and credit linked products for the infrastructure sector clients; structured and project finance...