◦ Adidas has recently undertaken a massive restructuring of its global operations, moving from a vertically integrated brand structure, to a function related structure. This includes a global sales and brand functions, which is responsible for both brands. It has also closed a lot of its regional headquarters, allowing for a more centralised structure.
◦ Sponsorship of global sports events which improves the company’s global brand. These include an 11 year sponsorship on the NBA, the 2012 GB Olympic Games and the continued sponsorship of the FIFA WC.
◦ Adidas has recently undertaken a massive restructuring of its global operations, moving from a vertically integrated brand structure, to a function related structure. This includes a global sales and brand functions, which is responsible for both brands. It has also closed a lot of its regional headquarters, allowing for a more centralised structure.
◦ Sponsorship of global sports events which improves the company’s global brand. These include an 11 year sponsorship on the NBA, the 2012 GB Olympic Games and the continued sponsorship of the FIFA WC.
◦ Reebok has in recent years undergone a slight revival in its fortune Reebok has in recent years undergone a slight revival in its fortune Adidas has recently undertaken a massive restructuring of its global operations, moving from a vertically integrated brand structure, to a function related structure. This includes a global sales and brand functions, which is responsible for both brands. It has also closed a lot of its regional headquarters, allowing for a more centralised structure.
◦ Sponsorship of global sports events which improves the company’s global brand. These include an 11 year sponsorship on the NBA, the 2012 GB Olympic Games and the continued sponsorship of the FIFA WC.
◦ Adidas has recently undertaken a massive restructuring of its global operations, moving from a vertically integrated brand structure, to a function related structure. This includes...