Module Title: Strategic Planning and Global Environment (SPaGE)
Assignment Title: ZARA
Date: 22nd January 2016
Word Count:
Student Number: N0662560

Executive Summary:

Zara is one of the most prestigious and famous Spanish brand of clothing founded by the visionary ‘Amancio Ortega Gaona’ and was established in the year 1975 (Zara, 2016). It is one of the major selling brands of one of the largest fashion retailer group called ‘INDITEX’. Zara has close to 6500 stores spread across 88 countries around the world (Zara, 2016). Inditex is a huge fashion retailer group which owns 8 brands namely Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterque. The headquarters of Zara is located in Arteixo, Spain. The Inditex group opened its first Zara store in the coastal town of ‘A Coruna’, Spain in the year 1975 (Inditex, 2016). Zara company stores are well known for their fashionable designs for men, women and kids apparel including lower garments, upper garments, various fashionable shoes and various different accessories (Zara, 2016).

External Analysis:

European Commission, 2007. Textiles liberalisation and the EU [online]. European Commission. Available at: [Last accessed 11th Jan 2016].
Fahy. J., Jobber. D., 2015. Foundations of Marketing. 5th ed. London: McGraw Hill Education, p32-50.
Inditex, 2016. Zara [online]. Available at: [Last accessed 7th Jan 2016].
Zara, 2010. Our Mission Statement [online]. Available at: [Last accessed 8th Jan 2016].
Zara, 2016. Zara Success Story [online]. Available at: [Last accessed 8th Jan 2016].
Blythe, J. and Megicks, P., 2010. Marketing Planning: Strategy, Environment
and Context, 1st ed. Essex: Pearson Education Limited....

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