A Huge Step with Many Golden Opportunities

A Huge Step with Many Golden Opportunities

  • Submitted By: kavir
  • Date Submitted: 03/08/2009 6:19 PM
  • Category: Business
  • Words: 3244
  • Page: 13
  • Views: 1


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Word count: 3000

Peter Drucker one of the gurus of modern business thinking believes that the aim of marketing is to make selling superfluous. The aim is to know how and to understand the customer so well that the product or service fits him/her and sells it.
Horizon International founded on the 2nd march 1970 has its head office in Alberta Canada. We are one of the world’s leading manufacturer, marketer and distributor of non-alcoholic drinks. Horizon International ventured regionally out of Alberta to North and South America, Europe and is continuing to discover new foreign markets, so that we would afford our organisation, higher profits, by enlarging our customer base with allows us the opportunity to deal with competition and change.

We control 49% of the International market and view the introduction of “just chill fruity” into India starting with the state of Mumbai, as a huge step with many golden opportunities. Many factors have been considered and the various analyses have been conducted swot, pestle market entry, Cultural, social, economic, competitive, political, regulatory, legal, as well as technological situation were examined, before entering the Indian market. Horizon International will launch its product in Bombay (Mumbai), the hub of international trade. Trade alliances are strong in India, when deciding to what extent and where to do business the various international legal bodies such as the European Union, the North American Free Trade Agreement (NAFTA), Association of South East Asian Nations (ASEAN), and Asia Pacific Economic Co-operative (APEC) is just some of the more important regional alliances, which stimulate trading regulations and conditions, for companies such
Horizon international, seeking international marketing opportunities.


Our vision is to provide leadership in promoting quality and excellence in health and nutrition.


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