{draw:g} {draw:g} {draw:g} RUNNING HEAD: A Marketing Plan for IPT
A Marketing Plan: It’s Popcorn Time
It's Popcorn Time has proven successful by focusing on providing quality gourmet treats to their loyal customers. Our mission is twofold. First, continuing to enhance our specialty snacks that customers will continue for years to come and secondly, offer a strong commitment to preserving our hometown goodness. In doing so, we offer a variety of goods to meet a wide range of experienced tastes and needs.
With IPT’s specialized patented process of coating delicate items, we have set ourselves apart from even the most established of competitors. Because this process ensures that the original product will sustain little to no damage, we can guarantee the highest of quality to our customers. At IPT, we strive to make snacking convenient and fun. So, in addition to our most popular flavors of butter, cheddar cheese and caramel, we are also providing fascinating alternatives in the future that will entice even the most experienced gourmet. Our vision at IPT is to integrate our products into family traditions that will endure for generations to come.
Our current product selections include specialized popcorn and pretzels coated with our most popular flavors of butter, cheese or caramel with future expansion into coatings that are thicker (chocolate) and more delicate (powdered sugar). In addition to popcorn production, we have contracted with local bakeries to produce homemade specialty cookies that are marketed under IPT’s direction. By supporting our local economy and gaining the extra exposure, we will ensure that our product will gain the necessary prestige that it deserves. When purchased directly or given as a gift, our wide variety of products will soon be in demand on a global level.
Looking ahead, IPT’s goal is to meet the demands of our target audience by marketing a variety of quantities, a broad range of gourmet flavor coatings while...