EDB 102
INTRODUCTION TO E-BUSINESS
CHAPTER 2
E-COMMERCE
FUNDAMENTALS
PREPARED BY:
HASLINA BINTI ABDULLAH
SCHOOL OF E-BUSINESS
FACULTY OF BUSINESS MANAGEMENT
haslina.abdullah@klmu.edu.my
LEARNING OUTCOMES
At the end of this subject, students should be able to:
Evaluate the changes in business relationship between organization and
customer.
To identify the main business and market model in E-Commerce.
To describe the differentiate revenue models and transaction mechanism
available.
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TOPIC OUTLINES
Topic Outlines:-
2.0 - The E-Commerce Environment.
2.1 - The E-commerce Marketplace.
2.2 - Location Trading in Marketplace.
2.3 - Commercial Arrangements for
Transaction.
2.4 - Business Models for E-Commerce.
2.5 – Activity.
2.6 – List of References.
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IN CLASS ASSIGMENTS
Activity that will be done: Describe different revenue models and transaction mechanism available through
hosting an e-commerce site: Define revenue models.
List down explain the different type of revenue models in e-commerce.
Clarify the revenue models in relation to the assigned company.
List down the major activities for the company.
Base on the revenue models, how the selected company earns the
revenue?
Yahoo.com
Google.com
Amazon.com
Airasia.com
Mudah.com
Twitter.com
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2.0 – THE E-COMMERCE ENVIRONMENT
Key Element of E-Commerce Environment: Lee (2001) outlines the main attributes of the internets
that present both a challenge and an opportunity for
businesses.
These are: Economics of exchanging information.
Connectivity and interactivity.
Network economies of scale.
Speed of change.
Economics of abundance.
Merchandise exchange.
Presumption.
Industrial context.
Communications channel.
Transactions channel.
Distribution channel.
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2.0 – THE E-COMMERCE ENVIRONMENT
Environment constraints and opportunities :...