I Love You

I Love You

Internal analysis:
1: Marketing: From 2000 to 2001, the largest athletic footwear seller Nike and second largest seller Adidas are losing their market share in U.S by 10% and 2%. However, Reebok successfully kept their market share of 10.9% with their multi-brand strategy and their new market campaigns which mainly aim at women and young people. Moreover, Reebok has started several partnerships with NFL, NBA, WNBA, and NBDL, which allow Reebok leverage its core competence significantly increase the brand visibility and products sales.
2: Finance: During the year of 2001, the net sales increased 4.5%, from $2.865 billion in 2000 to $2.993 bullion in 2001. Also, the earnings per share increased from $1.42 in 2000 to $1.75 in 2001. However, the international sales of Reebok brand decreased by 0.5% from 2000. Rockport’s sale and Ralph Lauren Footwear’s sale decreased by 5.4% and 8.8%. Moreover, the company’s overall gross margin was 36.7% of the sales for 2001, as compared to 37.9% for 2000, a decrease of 120 basis point.
3: productionDuring the year of 2001, the net sales increased 4.5%, from $2.865 billion in 2000 to $2.993 bullion in 2001. Also, the earnings per share increased from $1.42 in 2000 to $1.75 in 2001. However, the international sales of Reebok brand decreased by 0.5% from 2000. Rockport’s sale and Ralph Lauren Footwear’s sale decreased by 5.4% and 8.8%. Moreover, the company’s overall gross margin was 36.7% of the sales for 2001, as compared to 37.9% for 2000, a decrease of 120 basis point.
3: productionanalysis:
1: Marketing: From 2000 to 2001, the largest athletic footwear seller Nike and second largest seller Adidas are losing their market share in U.S by 10% and 2%. However, Reebok successfully kept their market share of 10.9% with their multi-brand strategy and their new market campaigns which mainly aim at women and young people. Moreover, Reebok has started several partnerships with NFL, NBA, WNBA, and NBDL, which allow Reebok leverage...

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