Section A: Problem solving and analysis
Question 1
Discuss both the creative thinking and the blocks to creativity, in the context of organisation seeking to problem solving.
Examine one other problem solving tool which an organisation may use as an alternative problem solving approach.
Use theory and practical examples to suppport your answer.
Creative thinking within problem solving
This is a method of approaching change within the organisation using innovative approaches for problem resolution. It is important to companies who want to gain flexibility and competitive advantage.
One of the most important features of the creative thinking within problem solving process is the fact it turns a problem into an opportunity to improve the organisation. Instead of just relying on traditional ideas or past practices to resolve a problem, the creative approach encourages people to participate in a dynamic setting which encourages new ideas and approaches.
No matter what the problem or need the business may be addressing, creative ideas and fresh approaches can often make the difference between a successful company and one that is unable to remain efficient and competitive. It also offers a way to introduce change into an organisation that minimises the normal fear that usually accompanies change.
For example, the problem may be stated in terms of the need to resolve interdepartmental conflict which is reducing efficiency. On the other hand, the problem may be a need for a product innovation in order to improve the company's competitive standing within its industry.
Organisational blocks to creativity
Conceptual block
This is a mind set that prevents a person from seeing a problem or a solution in an unconventional way. It interferes with our ability to think about things in a new way.
Perceptual blocks
These are obstacles that prevent us from clearly perceiving the problem or the information needed to solve it.
A few perceptual blocks...