an employer’s guide
Championing better work and working lives
The CIPD’s purpose is to champion better work and working lives by improving practices in people and
organisation development, for the benefit of individuals, businesses, economies and society. Our research work plays
a critical role – providing the content and credibility for us to drive practice, raise standards and offer advice, guidance
and practical support to the profession. Our research also informs our advocacy and engagement with policy-makers
and other opinion-formers on behalf of the profession we represent.
To increase our impact, in service of our purpose, we’re focusing our research agenda on three core themes: the future
of work, the diverse and changing nature of the workforce, and the culture and organisation of the workplace.
Our focus on work includes what
work is and where, when and how
work takes place, as well as
trends and changes in skills and
job needs, changing career
patterns, global mobility,
technological developments and
new ways of working.
Our focus on the workforce includes
demographics, generational shifts,
attitudes and expectations, the
changing skills base and trends
in learning and education.
Our focus on the workplace includes how organisations are
evolving and adapting, understanding of culture, trust and
engagement, and how people are best organised, developed,
managed, motivated and rewarded to perform at their best.
The CIPD is the professional body for HR and people development. We have over 130,000 members internationally
– working in HR, learning and development, people management and consulting across private businesses and
organisations in the public and voluntary sectors. We are an independent and not-for-profit organisation, guided in
our work by the evidence and the front-line experience of...