In the report I will be investigating why it is important to have a business online, how it affects the business and the importance to investors and other businesses.
I have chosen two businesses to research how being online helps them what their aims and objectives are
1. The online business I've chosen is Amazon
2. The super market I've chosen is Tesco
Amazon.co.uk is famous for selling books but the turn over wasn't making enough profit, but now they sell other stuff like from cameras to coffee machines, exercise videos to Elvis CDs, they say there's something for everyone. They also enable independent sellers to sell new and used items on their website via Amazon.co.uk Marketplace. Within Amazon.co.uk you are able to use a variety of resources to help you make your choice, this including customer reviews and personal recommendations.
The Amazon Associates program was the first online affiliate program of its kind when it launched in 1996. Today, it is the largest and most successful online affiliate program, with over 1,000,000 members world-wide
Customer Focused - Amazon seeks to be the world's most customer-centric company, a place where people can find and discover anything they might want to buy online. Previously Amazon only sold books, music and toys, as they found out that they weren't even breaking even so they decided based their company solely on the customers’ needs.
Relentlessly the company focused on offering a unique service for each customer.
Amazon claims and wants to be the world's most customer centric company; this is the principle under which they operate to achieve their mission. Below you can see that Amazon was ranked the most successful cyber retailer last year and has the biggest turn over compared to other online companies.
Innovation - a service which Amazon provides to its customers is an unparalleled online shopping experience which requires being constantly innovative. Amazon...