Amazon’s business strategy

Amazon’s business strategy






Amazon’s business strategy
INF 220


Amazon.com is a web based company; they supply almost any item that you may need. I will be discussing Amazon’s business strategy and their business process. Amazon started out selling books on the web and was based out of a garage with one computer. They started in 1994 and have grown since then and is still growing, they are a technology based company, as things change so does Amazon, now they have warehouses that house most of their items. They were one of the few dotcom companies that made it through the bust of the 1990’s.
The decline of sales of books hurt the economy of all book stores; Amazon’s strategy was to hit the areas of new technology, the area that Amazon decided to go with was the e-books. Amazon put out the Kindle in 2007; the Kendal is an e-book reader. This was very new to Amazon’s DNA and could have been dangerous to the company as well as other companies that are out there with the similar business. “CEO Jeff Bezos has said his company is willing to let people scratch their heads and endure some negative PR from their actions as long as Amazon keeps their eye on the big picture.” When Amazon came up with this they needed to be an OEM or an Original Equipment Manufacturer. The Kindle competes with the Ipad, Nook, and a few others. The Kindle is a success, when they came out with the Kindle Fire it offers not only the e-book reader, but it has access to the web and apps can be downloaded and be used for other operations. This one item has been a big success for Amazon, they have been up there on the forefront with other companies with the ever changing world of technologies. Amazon’s biggest success is that they value customer satisfaction.

















References
http://wallstcheatsheet.com/trading/a-glimpse-into-amazons-corporate-strategy.html/
http://www.amazon.com/Careers-Homepage/b?ie=UTF8&node=239364011

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