America has three auto makers who are Ford Motor, General Motors and Chrysler. In the past General Motors was the largest car company, but that has changed and now the company is suffering and will be filing bankruptcy. Chrysler has also begun the process of filing bankruptcy and being taken over by an Italian company called Fiat. As an American consumer, the question that comes to mind is how can American help? Are we as Americans willing to allow our American car identity to fail? The answer to these type of questions and many more like them should be no. The economy is struggling, but with the slump in the economy, Americans should support and purchase American cars.
American cars offer consumers reliability, safety, economical and low insurance rates while also being affordable. These qualities alone provide a customer with everything they need when making the decision to purchase a car. If you make a car to suit the needs of consumers, they will buy (Karlin, 2009).
Many consumers buy foreign cars such as Toyota and Honda. These two types of automobiles have a good record of providing quality and longevity to the consumers who purchase them. However, there are American cars in the industry that can be compared to these foreign cars. Globalization and outsourcing are
blamed by many for the failure of the major companies in the American auto industry a for the loss of so many job (Chadwick, 2009).
American cars are affordable for all consumers. Since there is such a huge selection of cars, a consumer can have a choice of just about any car they can afford. Pricing is often a huge part of a decision when buying a car. You can purchase an American car that is small and compact, easy on gas with many of the luxury accessories for a low cost when compared to a foreign car. Ford is offering rebates of up to $3500 on the Ford Fusion, while Chevrolet is offering 0 percent financing on the Chevy Malibu...