“Believe In Your Product”, it is one of the golden rulesstated in most of the sales books. Andrew Griffiths reviewed that a good sales person needs to believe absolutely in the product they are selling. If we have doubts about a product or service that we are selling we need to resolve them quickly. If we can’t resolve our doubts, perhaps we should be looking for something new to sell. One of the best way to build confidence in our products is to talk to happy customers. Once they praise our products, our confidence towards that products will grow, and this indirectly will increase our interest to sell that products. (Griffiths, 2009). The staff in this antivirus company definitely need to believe in his product and use it to prove to his customer of how good his product is. The image of the 101 Ways (101 ways to sell more of anything to anyone, n.d).
Another advantage of the staff using his company own antivirussoftware is that he can feedback to his engineers in term of user experience. The information that he pass to his engineer can help his engineer to test, debug or maintain the systems. These information are valuable for the engineer to do researching, designing and writing new software programs. The feedback can help for developing existing programs by analyzing and identifying areas for modification, and the enhance features can improve the product quality. Good product quality definitely can help to increase sales.
On the other hand, if he is using competitor’s software, he wouldn’t be able to provide useful information for his engineer to know what are the areas his products need to be improved or modify. Futher more, by using competitor’s product, if he discover many good points that are in the competitor’s product and not in his product, this will make him lost confidence in selling that products.
There are always good for the staff of this antivirus software company to use his own product instead of his...