Art & Copy
“Just Do It,” a slogan that all athletes and everyday human beings apply to their lives. Nike had a tremendous following to this slogan and the profits from it are evident of its importance. Something that sounds so positive coming from a murderer on the death penalty saying, “Let’s dothis.” A simple newspaper ad that covered the story sparked the idea for “Just Do It.” A totally positive message that originated from a murderer is hard to believe but shows how any slogan put in the right context could influence the world. People never asked where the slogan came from;they were more concerned on how it could be positive inspiration in their lives. The slogan that debuted on 1988lives on current times of 2009. A message that’s been passed down from generation to generation still influences our lives.
In the past, advertisements could make people think or even touch their hearts. Lately, advertisements flood every single type of media known to man. Any media with a large number of viewers has advertising either already on it or in the works. My only complaint is that the weight has shifted from touching viewers to complete profitability. Profit is a crucial part of advertising but when it’s the main concern the advertisement lacks genuine creativity and hard work. “Selling out,” is often seen as gaining success at the cost of credibility. Being a consumer myself, the lack of care and thought missing in these ads are quite obvious. Even though few advertisement companies try to have the same impact from the past, it seems as things get more corporate creativity and risks are sacrificed.