Asia Pacific In-Car
Entertainment
System Market
Share, Trends, Analysis,
Research, Report,
Opportunities,
Segmentation and Forecast,
2014
Future Market Insights
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Report
Description
Report Description
In-car entertainment (ICE) systems are the set of hardware devices and software
(installed within the car unit). They are used for entertainment and information purpose
like navigation, music and communication. These products offer the passenger with
enhanced experience and greater comfort while driving the car. These products are
gaining more popularity worldwide among customers and original equipment
manufacturers (OEMs) of cars. In-car entertainment includes various systems like audio
system, internet radio, DVD player, rear seat gaming system, etc. These devices provide a
better connectivity, more comfort and increased safety to driver and passengers, and
these are the most important factors for customers while purchasing a new car.
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The global in-car system market is expected to grow two fold from 2014 to 2020. The
market is driven by three major factors, rise in passenger car market across the globe,
growing transportation & communication infrastructure and increasing awareness about
sophisticated features of in-car entertainment systems. These factors collectively are
expected to drive the growth in the global market over the next six years. Emerging
economies such as Asia, Eastern Europe and Latin America are expected to offer
promising growth when compared with North America. In terms of revenue, Asia-Pacific
(APAC) was the major contributor followed by North America, Europe and Rest of World
(RoW) respectively in financial year 2013.
APAC is expected to maintain its dominance in global in-car entertainment system market
due to presence of major car manufacturer such as Hyundai, Ford,...