BCOM 426 UOP Course Tutorial / uophelp

BCOM 426 UOP Course Tutorial / uophelp

BCOM 426 Week 1 Discussion Question 1



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What is the definition of media communications?
What are two different types of media communications?
What affect do these types of media have on your life today





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BCOM 426 Week 2 Discussion Question 1





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How would you define newsworthiness?
How would you define sensationalism?
How does the news media leverage newsworthiness and sensationalism?
Provide specific examples




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BCOM 426 Week 3 Discussion Question 1




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Taking into consideration the many parts of a media campaig, why is it so important to conduct a thorough situational analysis?
How are the objectives of a media campaign derived?
What indicators might guide your decisions to mold a creative strategy





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BCOM 426 Week 3 Individual Assignment Advertising and News Paper




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Evaluate the 30-minute news story based on the following:

• Objectivity
• Bias
• Persuasion
• Sensationalism
• Journalistic ethics

Analyze the advertising commercials contained in your selected 30-minute segment.

Determine whether or not the commercials are related to the news stories contained in your selected...

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