All Aboard Toys-Tabitha Head
All Aboard Toys, which is based out of Denver, Colorado, is merging with Ty's Toy Box, which is based out of Erlanger, Kentucky. "They claim the merger will create the largest online independent toy retail network” (All Aboard Toys, 2008). A little bit of background information about All aboard Toys; they have been providing toys to children since 1999. They distribute hundreds of toys all over and have thousands of customers who shop on their website. Our business has grown dramatically over the past six years, from a small Web site offering only wooden toy trains to becoming one of the leading online retailers for top-rated educational and family-friendly products like Thomas the Tank Engine, Dora the Explorer, Winnie the Pooh, Sesame Street, Bob the Builder, and Jay Jay the Jet Plane, and many more (All Aboard Toys 1999-2008). One of the reasons that all aboard Toys is so popular is because they have those hard to find items that everyone else doesn't carry or always runs out of. They also provide same day shipping, and a money back guarantee.
In terms of Ty's Toy Box their online website is very similar to that of all aboard Toys "The difficulty of getting licensed brands featured prominently at brick and mortar companies, since retail is becoming more challenging to sale. For this reason alone both licensors and manufacturers increasingly are looking to the online world as a way to launch, build and nurture emerging brands, satisfy consumer demand for evergreen properties and provide an outlet for a full line of men and women products (Take Control of Your Retail Destiny, 2001-2008). Ty's Toy Box has the number one brands without an overrated price; they sell everything from Halloween costumes to underwear to books and music.
Based on these two companies merger this will set the standard for future online mergers.
Even though they are still going to operate as independents, Combined they will have 400...