Blue Turtle Clothing Company
Executive summary goes here on its own page.
**The executive summary must contain a short version of the recommendations. This area is a SHORT summary – its purpose is to entice the reader to open the case and read it.
This is the LAST section that you should complete after you’ve reached a decision(s).
It also should be on its own page as well.
It’s a good idea to list (in point form – usually numbered) the alternatives that you have decided to investigate. Follow that by what you’ve recommended.
Here’s an example for you:
Blue Turtle Clothing Company (BTC) second year in business was unsuccessful at a loss position of $2,117, although full time dedication and commitment were in place. Currently Carlie Melcher is looking for a way to turn the business around including expanding the market strategy and evaluating options for distribution channels.
BTC needs to improve its performance, including the following:
expand market strategy
improve financial results
owner's payout of $1,400/mth during summer months
BTC began its operations in May of 2003, with a seasonal store in Sauble Beath, Ontario. Carlie Melcher is the owner, she is well educated and in receipt of the "Best Developed Business Plan Concept" award. BTC line of products range in the following:
women's casual and athletic wear
soaps & shampoos
Carlie Melcher's formal education & experience
Open 7 days a week
No labour costs, mother works free of charge
Products in high demand
Low priced products
Various distributions channels such as partnerships with Fitness clubs
Promotion activities - discounts and end of summer sales
Sauble Beach store location off the "main strip", competition is on the main...