One to two paragraph company background
1. Introduction: Talk about BMW briefly explain what they are and where they stand now adays compared to other automobile companies.
The automotive industry is one of the most competitive industries in the market. Companies that get into the automotive industry face with high cost prices in production and highly competitive firms. The firms that enter the automotive industry, try to differentiate each other by offering better services or better prices. Some automotive firms focus on comparatively low prices, others in environment pollution reduction and some others like Bayerische Motoren Werke AG. (BMW) focus on luxury and providing premium classes of cars.
Although it is a highly competitive market, BMW has successfully managed to stay in business and produced profits. BMW, Bayerische Motoren Werke AG. Is one of the leading manufacturers of premium cars in the automotive industry.
Bayerische Motoren Werke AG (info) (BMW), (English: Bavarian Motor Works) is a German automobile, motorcycle and engine manufacturing company. Founded in 1916, it is known for its performance and luxury vehicles. It owns and produces the MINI brand, and is the parent company of Rolls-Royce Motor Cars.
After World War I, BMW was forced to cease aircraft (engine) production by the terms of the Versailles Armistice Treaty. The company consequently shifted to motorcycle production in 1923 once the restrictions of the treaty started to be lifted, followed by automobiles in 1928-29.
The circular blue and white BMW logo or roundel is portrayed by BMW as the movement of an aircraft propeller, to signify the white blades cutting through the blue sky – an interpretation that BMW adopted for convenience in 1929, twelve years after the roundel was created. The emblem evolved from the circular Rapp Motorenwerke company logo, from which the BMW company grew, combined with the white and blue colors of the...