Those companies that have a long history as well as have been through several ups and downs throughout their operation. During the past operation of the company there have been many factors that have affected their image, performance, position in the market and the global industry, relationship to their customer, and their overall sales. The four main factors that have affected the past condition of the motorcycle industry. There are four main political factors that have affected the performance of the overall industry. First is the agreement that will be implemented in order to reduce gas. It requires all the producers as well as manufacturer of different motorcycle companies to reduce pollutants by 60% and it was implemented in February 24, 2003. Another important law that is directly connected to the industry of motorcycle is the process of acquiring license; unfortunately, there are some countries who are implementing strict law for the application of license. For example, in Germany, there are separate license that are used exclusively for the motorcycle and car, for those who are carrying or using motorcycles that are larger than 125cc. In France, they are implementing a rule where in, their citizen may only apply for motorcycle license after having 2 years hold of automobile license. Above all, Austria implements 5 years hold of automobile license plus six training sessions in order to obtain motorcycle license. In addition to that, EPA and CARB also set its standard that must be followed by different motorcycle companies that handles issues about severe noise. The last standard is about the safety of products that was implemented by NHTSA.Another important factor that had affected the performance of the said industry is the Economic factors. Economic factors pertain to the different aspects that have a connection to the situation or performance of a specific economy of one country as well as the economic situation of the world market. The first and the...