“Our interactive product guide has become a central hub for the Timberland® brand
and product stories. A main reason for its’ rapid adoption within the business is quite
simply because it saves users time, and enables them to take information, customise
it and export it to a Microsoft® Office program at the touch of a button.”
Carl England, Timberland® European Product Training Manager
CASE STUDY
Bac kground Timberland® is a global brand leader in the design, manufacture and retailing
of footwear and apparel. The famous Yellow Boot epitomises the company’s commitment to quality
and innovation using advanced design technologies and manufacturing processes.
In producing the Atomium® Interactive Product Guide the Hark account team support Timberland’s
global sales, marketing, business development, customer service and training teams with accurate and
up to date information on all footwear and apparel products, technologies and marketing initiatives.
The project Since its’ launch in January 2006 at the International Sales Conference in Sorrento,
Italy the Timberland® Interactive Product guide has become a central hub for the Timberland® brand
and product stories. In its’ first phase the IPG was designed for use by sales, business development
and customer support teams providing them with language-specific comprehensive product
information for the next season’s line. During 2006 the take up of the IPG spread from Europe
to include Asia and the Americas and extended to cover Timberland® sub-brands within the
Outdoor Group such as SmartWool®, GoLite® and Mion®.
Widening usage During 2007 the IPG extended its’
relevance to job functions in product planning and retail with
the development and deployment of range planning, range
merchandising and store specific functions. These build on the
comprehensive and accurate nature of the data housed in
the Atomium® product database, the ability to select different
views on the information, for example...