Scope and Stakeholders
Kudler Fine Foods is working on a project that involves tracking customer purchases through the implementation of a Frequent Shopper Program. The program aims to increase customer loyalty and provide a higher degree of value by awarding points to those that frequently shop at the store. The project requires the development of an accurate tracking system. The scope of the project is large as it requires the tracking of all customer purchases through the use of a card, telephone number, or other approach that links an individual customer to their store purchases. Kudler would benefit from such a tracking system as well because it may help to identify specific types of patterns related to the food choices made by customers. Assessing these trends can help Kudler to improve upon other aspects of the store and provide higher quality service based on the needs of customers.
Kudler has many stakeholders. The primary stakeholders impacted by the above described project are the company’s customers, employees, and management. Additional stakeholders include consumers that fall into the company’s target market, regulatory bodies, and the communities Kudler operates in. Kudler’s goal is to provide a higher level of service and value to customers based on their activity within the stores. The other benefit to this approach is that it helps Kudler to retain customers and motivate one-time customers to become longer-term customers.
Scope and Stakeholders
Kudler Fine Foods is working on a project that involves tracking customer purchases through the implementation of a Frequent Shopper Program. The program aims to increase customer loyalty and provide a higher degree of value by awarding points to those that frequently shop at the store. The project requires the development of an accurate tracking system. The scope of the project is large as it requires the tracking of all customer purchases through the use of a card, telephone number, or other...