BUS 150 Final Exam 100% Correct Answers
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I. At which level of brand loyalty is advertising often used heavily to promote a product?
a. Brand recognition
b. Brand preference
c. Brand insistence
d. Brand equity
2. Jim stops at the local convenience store on his way home to buy a six-pack of beer. He goes in thinking he will purchase his usual brand, but ends up buying another because it $ øtt sale What stage of brand loyalty is Jim presently at?
a. Brand insistence
b. Brand awareness
c. Brand preference
d. Brand recognition
3. Brand recognition as a stage of brand loyalty occurs when;
a. the product becomes familiar to the consumer.
b. the consumer insists on purchasing that brand even at higher prices.
c. the consumer sees or recognizes the product and chooses it over its competition.
d. the product offers a distinct price advantage to its consumers over its nearest rivals,
4. Generic products are:
a. characterized by plain labels, little or no advertising, and no brand names.
b. identified through a brand name owned by a manufacturer or other producer.
c. typically national brands sold exclusively by a single retail chain.
d. identified through a brand name owned by a wholesaler or retailer.
5. The primary factor that attracts a consumer to a generic product is:
a. package design.
b. family branding.
c. low price.
d. ease of distribution.
6. The Kirkland brand is owned by Costco, and the products can only be purchased at Costco stores. Costco contracts with manufacturers to produce and package products under the Kirkland name. This arrangement is called:
a. family branding.
b. individual branding.
c. generic branding.
d. private branding.
7. Small appliances and related products bearing the General Electric brand are only available through Wal-Mart stores. This type of product distribution strategy is...