BUS 330 Entire Course
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BUS 330 Week 1 DQ 1 Role of the Marketing Function
BUS 330 Week 1 DQ 2 Products and Services
BUS 330 Week 2 DQ 1 Product Life Cycle
BUS 330 Week 2 DQ 2 Product Usage Categories
BUS 330 Week 3 DQ 1 Customer Relationship Management
BUS 330 Week 3 DQ 2 Demographics and Trends
BUS 330 Week 3 Written Assignment (Dramatic Youth Population)
BUS 330 Week 4 DQ 1 Functions of Marketing Management
BUS 330 Week 4 DQ 2 Marketing Plan
BUS 330 Week 5 DQ 1 Corporate Social Responsibility
BUS 330 Week 5 DQ 2 Marketing Ethics and Children
BUS 330 Week 5 Final Paper (Marketing Managers and Strategy)
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BUS 330 Week 5 Final Paper (Marketing Managers and Strategy)
For more course tutorials visit
www.bus330.com
Focus of the Final Paper
The Final Paper should demonstrate understanding of the reading assignments as well as the implications of new knowledge. The eight- to ten-page paper should integrate readings and class discussions into work and life experience. It may include explanation and examples from previous experience as well as implications for future application.
Assuming the role of Marketing Manager, select a product that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper:
1. Describe the product by analyzing its customer value equation as it relates to the four utilities of customer value.
2. Explain how the marketing process will be applied to the promotion of the product you’ve selected. How would you develop, execute, and measure a campaign for this product?
3. Applying your knowledge of the four p’s of the...