BUS 402 Entire Course
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BUS 402 Week 1 DQ 1 Environmental Changes
BUS 402 Week 1 DQ 2 Vision and Mission
BUS 402 Week 2 DQ 1 Components of External Environment
BUS 402 Week 2 DQ 2 Components of Internal Analysis
BUS 402 Week 2 Assignment Starbucks S.W.O.T. Analysis
BUS 402 Week 3 DQ 1 Market Positioning Strategies
BUS 402 Week 3 DQ 2 Vertical Integration
BUS 402 Week 4 DQ 1 International Markets
BUS 402 Week 4 DQ 2 Multi-business Corporations
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BUS 402 Week 2 Assignment Starbucks S.W.O.T. Analysis
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S.W.O.T. Analysis. Watch the video, How to Perform a S.W.O.T. Analysis, and then conduct an S.W.O.T. analysis using the Starbucks’ Global Quest 2006: Is the Best Yet to Come? case provided in the Course Materials section of your course shell. The analysis should address the components of the organization’s environment (internal strengths and weaknesses, and external opportunities and threats), alternatives to consider, and your assessment of the quality of the decision made by the company and/or your recommendation(s) for improvement. (NOTE: This will become part of your final paper.)
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BUS 402 Week 3 DQ 1 Market Positioning Strategies
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Market Positioning Strategies. Chapter 4 addresses timing and positioning (or market niche) strategies. Using Exhibits 4.8 and 4.9 to assess a firm of your choice. What generic strategy is this firm employing? Are they using a combination approach? What are the advantages/disadvantages of consciously using a generic strategy? Explain your position. Respond to at least two of your fellow students’ posts...