BUS 402 Entire Course (DQ’s, Critical Thinking Quiz, Assignment, and Final)
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BUS402 Strategic Management & Business Policy Tutorial
Course Text:
Marcus, A.A. (2011). Management Strategy: Achieving Sustained Competitive Advantage (2nd ed.). New York: McGraw-Hill Irwin. ISBN: 9780078137129, bundled with case: Starbucks’ Global Quest 2006: Is the Best Yet to Come?
Week One
Required Readings
Chapter 1: Strategy Basics
Chapter 2: External Analysis
Chapter 3: Internal Analysis
Discussions
Week 1 – DQ1 – Environmental Changes- BUS402 Strategic Management & Business Policy
Provide an example of an industry or company that has changed its strategy over time as environmental factors such as technology, competition, and consumer preferences have changed. Explain the changes in environment and in the industry’s or company’s evolving strategy.
Week 2 – DQ2 – Vision and Mission – BUS402 Strategic Management & Business Policy
Share the vision and mission statement of your firm (or one with which you are familiar). How is that vision and mission statement communicated to employees and the public? What is the role of the vision and mission statement in driving the activities of the firm? If there is no vision and/or mission statement, discuss possible reasons why it is not clear.
Week Two
Required Readings
Chapter 4: Timing and Positioning
Chapter 5: Mergers, Acquisitions, and Divestures
Discussions
Week 2 – DQ1 – Components of External Environment – BUS402 Strategic Management & Business Policy
What are the two most relevant externalities...