BUS 599 Complete Course BUS599 Complete Course
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BUS 599 Week 1 Discussion
Throughout this course, you will develop a series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “NAB Company Portfolio”. The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan.
Please respond to the following:
Create your NAB company name and explain its significance.
Develop your company’s Mission Statement and provide a rationale for its components.
BUS 599 Week 2 Discussion
"Growing Honest Tea" Please respond to the following:
Review the following documents:
Honest Tea’s business plan for 1999 (PDF).
A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas’ business plan (PDF).
Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response.
BUS 599 Week 3 Discussion
"Don't Miss the Mark" Please respond to the following:
Watch the following videos:
There are two (2) very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations’ sales forces and target markets. Explain the value of developing a sales force based on the target market. Use examples from each video to support your response.
BUS 599 Week 3 Assignment
Assignment 1: Company Description and SWOT Analysis