Business Model and Strategic Plan Part I:
Conceptualizing a New Product or Service Division of an Existing Business
Tonya Sanders
BUS/475
03/30/2015
Juan Salazar
TravelClick
TravelClick is an organization that provides innovative and up to date solutions for hotels worldwide. The innovative solutions that TravelClick provides the client will ultimately increase revenue, improve performance, and reduce cost for your organization. We have tailored our divisions of solutions to support our clients with reservation management tools and travel marketing, which includes our comprehensive know how pertaining to the hotel industry. TravelClick has established a worldwide presence that allows the organization to keep a deep understanding of local and global markets pertaining to all that encompasses the industry of global hospitality. Here at TravelClick, we have written it into our mission, vision, and values code that at all times we will maintain the highest level of integrity, respect, and excellence that can be expected in our industry. We have a 15 year track record of being a values-driven company that delivers unconditional superior service to hotels of all sizes. Our reputation of putting the needs of our clients first has assured our place as industry leaders in the solutions we provide. TravelClick has proven successful in delivering the best known products and services with creative solutions to the hotel hospitality industry.
Guest Management
We here at TravelClick are expanding by a new division. We believe this new division in Guest Management will take our organization to the next level. The newly developed division will maximize guest loyalty, guest retention, and guest value. TravelClick’s hotel management solutions will analyze a wide range of guest data sources into a data base that handles customer relationship management (CRM) and integrated marketing data. This data base provides a view of your guests and the industry...