Overview
A new CEO has been appointed to lead your chosen organisation. The new Chief Executive is seen by the board as the person to undertake a ‘strategic rethink, regroup and repositioning’. Head-hunted from a successful global company, the new boss is devoid of any organisational baggage and has the full support of the board and the major shareholders.
Instructions
Assume the guise of an external strategic management consultancy team, hired by the new CEO to advise her/him on the nature of the company and industry and the best course of action to pursue. You should:
a) Conduct PEST, SWOT, Strategic Group and Five Forces analyses.
b) Using other concepts and tools that you acquired or developed in the Business Strategy course, construct a strategic plan for the new CEO and indicate how this may be effectively implemented.
c) The plan should detail objectives / targets, have a timeline and give broad indication of financial requirements
General parameters
Companies may be drawn from any business sector or country of origin but must be agreed in advance by Colin Love. Companies selected should have a minimum consolidated turnover of $100 million.
The assignment will be judged primarily on content (argument, analysis, evidence); delivery (layout style and research effort); and creativity (innovation and imagination). Original material, thought and construct will be particularly welcomed.
Overview
A new CEO has been appointed to lead your chosen organisation. The new Chief Executive is seen by the board as the person to undertake a ‘strategic rethink, regroup and repositioning’. Head-hunted from a successful global company, the new boss is devoid of any organisational baggage and has the full support of the board and the major shareholders.
Instructions
Assume the guise of an external strategic management consultancy team, hired by the new CEO to advise her/him on the nature of the company and industry and the best course of...