SWOT Analysis
Brittany Dyer
BUS/210
July 3, 2016
Maria Schellhase
University of Phoenix
Creating a SWOT analysis of a company allows users to identify potential strengths, weaknesses, opportunities, and threats. It also allows the users to identify whether a business plan is viable or not. A SWOT analysis of the coffee distribution business plan yielded much information that both the owners and potential investors can use. It shows that the business has much strength. It also shows potential weaknesses. It also reveals the potential opportunities of the company as well as outside threats that the company may encounter. It is my belief that the coffee distribution business plan reveals a viable opportunity that will allow this business to grow and remain ahead of its competitors.
Strengths
The Coffee Warehouse intends to take advantage of the current market for suppliers of coffee distributors by providing the only full service distributor in the Spokane/Northern Idaho region. Currently no other distributor provides paper supplies or beverage cup systems. This will allow potential customers the opportunity to work with one vendor to obtain supplies as compared to the current system of using multiple vendors. The owners, Steve and Jennifer Smith, have over 20 years of combined experience in distribution and sales management. Jennifer Smith also has a strong background in graphic design, customer service, and office management. The Coffee Warehouse has a contract to be the only supplier of Good Cow’s concentrated milk dispensing system. This will allow the Coffee Warehouse to maintain a competitive edge over other area distributors. The business plan also states that the company will provide a high-level of individualized customer service to its buyers including helping to design a menu, sharing in advertising expenses, equipment maintenance and training, and promotions. The Coffee Warehouse will also create a monthly newsletter that will address...