The guerilla marketing can be done by various means.We can target some of the locations at an universities where the students spend time and thus attract their attention.
1.The mobile app can be represented on the usefulness and its features can be shown in the various objects around the canteen. This is the place where many of the students spend their time and thus can be a place which can showcase the features of the apathy coffee or the beverage dispensing machine can be designed which will show all the features of the application. This is applicable when the app is related to food locations and knowledge flow.
2.The design of hoodies and design of which should represent the application interface. The GUI of the mobile app should be the front of the hoodie and this can be one of the ideas which can be used when the app is related to sports, fitness regime or diet charting. The hoodies can be used for the occasions of running regime and others.
3.Videos which can show the university students showing their skills and performing arts. The link of the application can be hidden in the video. The users can be told to identify the various players in the video and when the link is clicked it will carry them to the download page.
4.The contact cards containing the address and the phone numbers which are shared during the alumni meets and various conferences can be designed in order to meet the mobile app requirements. Suppose a financial analytic module application can be designed as a graph which goes upwards and on the other side downwards. The upward side can be named sale and the opposite will be buy. The networking will also improve the visibility of the application.
5.Design of writing pads and pencils which depict the functions of the applications and thus will help in the retention of the basic functions of the application.