CGD 318 Week 1 DQ 1 What is Public Relations
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What is Public Relations? Assess a minimum of two definitions of public relations from the course materials and your own research. Compare and contrast the major differences and interrelationships between public relations and journalism. Has public relations influenced your buyer behavior? Synthesize the course materials and other research to support your response. Respond substantively to at least two of your classmates’ postings.
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CGD 318 Week 1 Quiz
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www.uophelp.com
Quiz:
1. When steps are taken to repair damage from the crisis and to prevent it from happening again, it is what type of strategy?
2. According to the text, clients often criticize public relations firms for all of the following EXCEPT:
3. What is not a contingency factor that public relations professionals must take into account in managing a conflict with its public?
4. Environmental activist John Muir used public relations tactics to:
5. When organizational policy requires that line managers at least listen to appropriate staff experts before deciding on a strategy it is referred to as:
6. Many practitioners self-select technician roles because they:
7. Which is a factor in fueling the trend toward integrated communication approach in public relations?
8. In issues management, if the company decides the emerging issue is potentially damaging, what is the next step?
9. The major effort to improve standards and professionalism in public relations worldwide is:
10. Grunig’s IABC Foundation research study on “Excellence” notes all of the following about public relations EXCEPT:...