CGD 318 ENTIRE COURSE
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CGD 318 Week 1 DQ 1 What is Public Relations
CGD 318 Week 1 DQ 2 Public Relations and Crisis Management
CGD 318 Week 1 Quiz
CGD 318 Week 2 DQ 1 Public Relations Research
CGD 318 Week 2 DQ 2 Publics & Public Opinion
CGD 318 Week 2 Assignment To Accept or Reject a Client
CGD 318 Week 2 Quiz
CGD 318 Week 3 DQ 1 The Audience
CGD 318 Week 3 DQ 2 Public Relations Tactics
CGD 318 Week 3 Assignment News Release
CGD 318 Week 3 Quiz
CGD 318 Week 4 DQ 1 Global Impact of Public Relations
CGD 318 Week 4 DQ 2 Business, Sports, Tourism, and Entertainment
CGD 318 Week 4 Quiz
CGD 318 Week 5 DQ 1 Public Relations & Non-Profit Organizations
CGD 318 Week 5 DQ 2 Public Relations in the 21st Century
CGD 318 Week 5 Final Paper (Public Relations of Starbucks)
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CGD 318 Week 5 Final Paper (Public Relations of Starbucks)
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Focus of the Final Paper
For the Final Paper, you will be evaluating the public relations practices at an organization based on all the chapters in the course text.
Develop a paper that answers the following questions based on the organization of your choice. You may pick any organization as long as your choice has information available to answer the following questions.
1. Analyze how the organization used public relations to create a brand and influence public opinion.
2. How is your selected organization adapting to the social media sites and other venues in the 21st century?
3. Identify a crisis that the organization has faced or is facing and analyze how it was or is being handled by the organization (include an evaluation of the organization’s response to the crisis in your analysis).
4. Compare and contrast the similarities...