CGD 318 Entire Course
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CGD 318 Week 1 DQ 1 What is Public Relations
CGD 318 Week 1 DQ 2 Public Relations and Crisis Management
CGD 318 Week 1 Quiz
CGD 318 Week 2 DQ 1 Public Relations Research
CGD 318 Week 2 DQ 2 Publics & Public Opinion
CGD 318 Week 2 Assignment To Accept or Reject a Client
CGD 318 Week 2 Quiz
CGD 318 Week 3 DQ 1 The Audience
CGD 318 Week 3 DQ 2 Public Relations Tactics
CGD 318 Week 3 Assignment News Release
CGD 318 Week 3 Quiz
CGD 318 Week 4 DQ 1 Global Impact of Public Relations
CGD 318 Week 4 DQ 2 Business, Sports, Tourism, and Entertainment
CGD 318 Week 4 Quiz
CGD 318 Week 5 DQ 1 Public Relations & Non-Profit Organizations
CGD 318 Week 5 DQ 2 Public Relations in the 21st Century
CGD 318 Week 5 Final Paper (Public Relations of Starbucks)
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CGD 318 Week 2 Assignment To Accept or Reject a Client
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To Accept or Reject a Client. A well-known professional baseball player is suspected of having used steroids and other performance-enhancing drugs. He has not been charged. His agent asks you to advise and assist him in handling the intense media interest in the case. He wants you to try to place favorable stories about the baseball star in the media and create a positive environment for him. If formally accused, it could mean irreparable damage to his baseball career.
You are not asked to do anything unethical. The money is quite good, and you know the publicity from working on the case will probably help your public relations consulting career, especially if the athlete is exonerated. Would you take the account? The agent tells you confidentially that the athlete has admitted that he took some substance that was unknown to him, but may have been steroids. Does this information...