February 14 - February 20,2011 Bloomberg BusinessWeek
Do you want to have an affair? After hearing an ad on Howard Stern's radio show or seeing a schlocky commercial on late-night TV, you might find yourself on AshleyMadison.com-the premier "dating" website for aspiring adulterers. Type in the URL, and as the page loads a gauzy violet backdrop appears with a fuzzy image of a halfdressed couple going at it beyond a hotel doorway "Join FREE & change your life today Guaranteed!" Setting up a profile costs nothing and takes about 12 seconds. First you check off your availability status: "attached male seeking females," "attached female seeking males," or, even though the concept of the site
is that all users are in relationships and therefore equally invested in secrecy "single female seeking males." Next you're asked for location, date of birth, height and weight, and whether you're looking for something "short term," "long term," "Cyber affair/Erotic Chat," "Whatever Excites Me," and so on. If you're like me, you choose a handle based on the cupcake you most recently ate-"redvelvet2"-and then shave a few years and pounds off your numbers. Once you provide an e-mail address that your spouse would presumably never have access to, you're thrust into Ashley Madison's low-tech pink and purple interface. And then, ifyou Ye a woman, the onslaught begins.©
Looking to sneak around on your spouse? Got a little cash to spend? The CEO of Ashley Madison, a website whose own backers don't even want to be associated with it, is happy to take your money Û. <
BYSHEELAH KOLHATKAR û.
CEO Noel Biderman says monogamy "is a failed experiment"
February 14 - February 20,2011 Bloomberg Businessweek
"THIS GUY IS PREYING ON HUMAN FRAILTY,
TDH071 ("Like foreign guys with accents?"): part through the predictable media attention that's generated when a company that profits by encouragHi, would u like...