Cisco Systems

Cisco Systems

Cisco Virtual Wireless LAN Controller


I. EXECUTIVE SUMMARY
Cisco Systems is the industrial leader in information networking technologies. Its products are installed at enterprise businesses, public institutions, telecommunications companies and commercial businesses. The Company’s product offerings fall into three categories: its core technologies, routing and switching; advanced technologies. In addition to its product offers, the Company provides a range of service offers, technical support services and advanced services.
The advanced services program supports networking devices, applications, solutions, and complete infrastructures. The Virtual Wireless LAN Controller is a virtual device that is stored as software on another device but functions just like a hardware appliance. Cisco has attempted to reduce its impact on the environment by designing multiple virtual instances of its already popular hardware appliances and eliminating the waste associated with production of computer components.
II. ENVIRONMENTAL ANALYSIS
Cisco Systems’ multigenerational, multicultural community that extends around the world incorporated in December 1984, they design, manufacture, and sell Internet protocol based networking and other products related to the communications and information technology industry. Cisco provides services associated with these products and their use. In 2009, Cisco had more than 65,500 employees in 92 countries and over 372 locations, one third of the employees worked at the headquarters site in San Jose, California. In 2014 Cisco has Revenue of $11.2 billion, and an Employee count of 75,136. Cisco’s workforce has a wide variety of skill sets, but it can be divided into engineering, sales, and business support functions.

III. MARKETING ENVIRONMENT
1. Competitive Forces:
Cisco only has a few popular competitors Hewlett Packard, Juniper, Aruba, and Citrix at this time for their whole business line, for the Virtual Wireless LAN...

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