Software
as
a
Service
Pricing
Strategies
By
Byron
Deeter
and
Ryan
Jung
July
2013
TABLE
OF
CONTENTS
Introduction
Key
Pricing
Models
Freemium
Consumption
Tiered
Perpetual
License
Other
Options
Decision
Framework
Company
Interviews
Conclusion
Appendix
A
Appendix
B
4
4
7
9
10
11
13
15
18
19
20
2
CASE
STUDIES
AND
INTERVIEWS
Company
Pricing
Model
AtTask
vs.
Asana
Freemium
Amazon
Web
Consumption
Services
Twilio
Consumption
ZipCar
Consumption
Salesforce.com
Tiered
Assistly
Tiered
HubSpot
...